Chief, an industry leader in AV mounting solutions, named TELUS of Toronto as the winner of the Chief 2015 Install Contest.

In January, Chief put out the call to installers to showcase their best installs of 2014 using Chief solutions. The entries are currently being featured on the Chief blog.

The 78,000-square-foot SportChek/Atmosphere store in Edmonton, Canada, needed to provide consumers with access to world-leading digital technology through hundreds of displays populated by 220 HD digital video content. The screens display product images and deals, storewide anthems and community walls filled with local sports information.

The project included:

• 470 HD LED displays
• 100 linear feed of HD digital LED boards
• 25 LFD Tablets
• 80 Galaxy Tablets
• HD projection on translucent glass
• over 1,200 square feet of digital projection. 

TELUS used Chief’s Fusion line of mounts as well as heavy duty universal projector mounts to meet the compressed time schedule for the project.

Chief’s judges appreciated the seamlessness of the installation that puts the display content front and center.

“The mounting solutions they chose were perfect fits,” said Nathan Bohl, Director of Product Management. “They used our pull-out mounts for the areas where they were recessing the flat panels into the wall. Leveraging the pull out mounts with lateral shift, height, depth and plumb adjustment, they were able to make those installations seamlessly and easily hide the panel and mounting hardware inside the wall and bring the attention to the content on the displays.”

David Galos, Sales Manager for Chief in Canada, said TELUS is a fun, talented team to work with.

“I love their hands-on approach to design, and their solution-finding skills. They are quality people doing great work,” said Galos. “Whether stadiums or boardrooms, they have the resources to design and implement creative solutions for their customers.”